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Below is one of several market research case studies we've worked on.

Large Scale UX Respondent Recruitment

Case Study - 

Large Scale UX Respondent Recruitment

100 In-depth UX Interviews

Working with a consultancy for a global streaming platform, we successfully recruited over 100 participants for a complex, large-scale eye-tracking study. With strict demographic and behavioural criteria, the project required precise targeting, efficient scheduling, and seamless communication across ten fieldwork days. Our structured approach ensured all respondents were carefully screened, well-informed, and attended their sessions on time. Incentives were managed transparently, contributing to a smooth experience for participants and reliable data collection for the client. The project showcases our ability to deliver high-quality recruitment and logistics for demanding research programmes.

Market Research Design & Strategy, Respondent Recruitment, Project Management

TAGS:

All 100+ respondents were successfully recruited, scheduled, and attended the study as planned, enabling the client to gather reliable and meaningful insights. By managing every aspect of respondent engagement—from recruitment to scheduling and incentives—we ensured a seamless research process. At MRFGR, we understand that the success of research projects depends on the quality and reliability of respondents. Our expertise in targeted recruitment, scheduling, and respondent management ensures that studies run smoothly, delivering the insights our clients need to drive informed decision-making.

RESULT

Effective respondent recruitment is the foundation of any successful research project, ensuring high-quality data and actionable insights. Our team carefully sourced and screened 100+ respondents, matching them precisely to the client’s recruitment criteria. To maximise participation and minimise drop-offs, we implemented a structured scheduling system, coordinating respondents across 10 fieldwork days at a centralised location. Beyond recruitment, we managed all respondent communications, ensuring clear instructions, timely reminders, and a smooth participant experience. We also oversaw the distribution of incentive payments, maintaining efficiency and professionalism throughout the process.

RESEARCH

A consultancy and technology company, working with a global streaming platform, required over 100 respondents to participate in an eye-tracking study. The respondents needed to meet specific recruitment criteria and be scheduled efficiently across multiple fieldwork days at a central location. Additionally, seamless management of incentive payments was essential to ensure a smooth participant experience.

REQUIREMENT

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PROJECT DEEP-DIVE

A consultancy working with a global streaming platform needed to recruit over 100 respondents for an in-depth eye-tracking study. The challenge lay in strict recruitment criteria and complex scheduling over ten fieldwork days.

1. Scaling for Success

Each participant had to match specific demographic and behavioural traits to ensure data accuracy. The recruitment process needed to be rigorous, reliable, and efficient to meet tight deadlines.

2. The Recruitment Challenge

Our team expertly sourced and screened over 100 respondents, aligning each one with the client’s specifications. Careful filtering ensured that only the most relevant participants were invited.

3. Precision Targeting

To avoid no-shows and scheduling conflicts, we implemented a structured system to manage appointments across multiple fieldwork days, all held at a centralised location.

4. Scheduling at Scale

We managed all respondent communication from start to finish—including instructions, reminders, and FAQs—ensuring participants felt informed and confident ahead of the sessions.

5. Seamless Communication

Incentive payments were distributed efficiently and transparently, helping us maintain high levels of respondent satisfaction and smooth logistical operations throughout the fieldwork period.

6. Managing Incentives

All participants were successfully recruited, arrived on time, and completed the study—resulting in reliable data collection for the client’s advanced analytics.

7. Successful Delivery

This project demonstrates how our expertise in respondent recruitment and project management enables clients to confidently execute large-scale, high-value research initiatives.

8. Reliable Research Foundations

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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Luke

Sky

"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

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Theo

e.on

"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

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Doug

Confidential Client

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

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Murray

Nottingham University

"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

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Sebastian

NHS

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

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Richard

Vodafone

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

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Rachael

Countrywide

"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

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Amy

Febreze

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Susanne

Nescafe

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

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Richard

Confidential Client

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Richard

Solicitors Regulation Authority

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

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