Market Research Case Studies

A US-based client tasked us with recruiting 40 hard-to-reach healthcare professionals and patients with rare conditions across the UK and Spain. Through highly targeted sourcing, multilingual coordination, and live moderation with simultaneous translation, we ensured smooth and effective interviews in both languages. We managed all logistics, including international shipping of mock injection devices, and oversaw the entire process from recruitment to delivery. The project delivered rich, actionable insights, demonstrating our expertise in conducting complex, multi-market healthcare research with seamless cross-border coordination.

Working with a consultancy for a global streaming platform, we successfully recruited over 100 participants for a complex, large-scale eye-tracking study. With strict demographic and behavioural criteria, the project required precise targeting, efficient scheduling, and seamless communication across ten fieldwork days. Our structured approach ensured all respondents were carefully screened, well-informed, and attended their sessions on time. Incentives were managed transparently, contributing to a smooth experience for participants and reliable data collection for the client. The project showcases our ability to deliver high-quality recruitment and logistics for demanding research programmes.

Waste and recycling sites across West Yorkshire and East London partnered with us to gather resident feedback through structured satisfaction surveys. With over 2,300 responses collected, the research captured valuable insights into key service areas such as cleanliness, accessibility, signage, and staff behaviour. The findings enabled local authorities to implement meaningful, user-driven improvements—ranging from clearer signage to enhanced queue management and increased staff presence. This consistent, data-led approach not only boosted public satisfaction but also established a reliable framework for ongoing service optimisation across both regions.

A leading brewery partnered with our team to conduct a blind taste testing study aimed at refining a new low-alcohol beer before launch. Targeting Gen Z consumers, the research went beyond flavour assessment to include insights on price expectations, consumption occasions, and core sensory attributes such as aroma, appearance, and mouthfeel. Carefully controlled testing ensured unbiased results, while the comprehensive feedback informed product formulation, branding, and packaging decisions. The brewery emerged with clear, data-backed direction—enabling a confident market entry and a product closely aligned with consumer preferences.

​​MRFGR partnered with a leading rail service to carry out two key research projects aimed at deepening understanding of customer needs and enhancing the passenger experience. Using a combination of qualitative and quantitative methods, including on-board surveys, the studies gathered over 2,000 responses. The insights gained informed strategic decisions around customer segmentation, brand perception, and service improvements. This data-driven approach strengthened the rail provider’s customer engagement, marketing direction, and overall service delivery—laying the foundation for continued collaboration.