In-person & Qualitative Fieldwork

Discover the power of Mystery Shopping - a covert market research technique that evaluates customer experiences to enhance business performance. Our customised programs offer invaluable insights into staff interactions, product quality, and overall customer satisfaction. With expert shoppers and detailed reporting, our services empower businesses to elevate their customer service standards and stay ahead of the competition.

IDIs or Depth or Face-to-Face Interviews are used to gather deep insights into consumer opinions and behaviors through one-on-one conversations. These interviews are adaptable to the specific needs of each project, capturing both spoken and unspoken responses to gain a comprehensive understanding. The entire process, from participant recruitment to data analysis, is managed to ensure smooth execution and valuable outcomes.

Ethnography / Observational Research Services offer an in-depth understanding of behaviours and interactions within their natural environments. Through direct observation and participant engagement, these services capture detailed, actionable insights that are essential for strategic decision-making. Ethical standards are rigorously upheld to ensure the reliability and authenticity of the data collected, making these services invaluable for those seeking to understand and innovate based on authentic user interactions.

In-home and doorstep interview services provide authentic, qualitative data through direct interactions with respondents in their own comfortable environments. The approach is flexible, customisable, and enhanced by the latest digital tools for efficient data capture with ethical practices and respondent comfort prioritised to ensure high-quality, reliable results.

We have been conducting market research focus groups for years. We help with 'all' parts of the process. Throughout MRFGR's history, we have assisted in creating and managing hundreds of focus groups, at all different stages in their life cycle - whether managing a focus group from concept, recruiting participants only, or picking up the slack at the tail end of the project, and helping to boost respondent numbers where other companies have failed. This means that we are well-prepared to help with all of your focus group needs, wherever you need us. Update: 01/05/2020 - Since the Covid-19 / Corona Crisis clients can now also conduct their focus groups remotely - see info on remote focus groups here.

Street interviews offer a quick and effective way to gather real-time insights through direct, face-to-face interactions in public places. This method enables the collection of spontaneous opinions and feedback, enhanced by the ability to observe non-verbal cues. Our expert interviewers conduct these sessions across various locations, ensuring targeted and relevant data collection for actionable consumer insights. Choose our street interview service for immediate, engaging, and precise market research results.

In-store and exit interviews offer direct, immediate feedback from customers during their shopping experience. This method captures authentic customer reactions and provides insights into their preferences and decisions. Customisable to your needs, these interviews help you understand customer satisfaction and improve business operations quickly based on real-time feedback. Our experienced team can guide you through the entire process, from designing the survey to implementing it, helping you use the insights to enhance your business's performance.