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Market Research for Small Businesses
For small businesses, making informed decisions with limited resources is crucial for sustainability and growth. Our tailored market research services, such as Customer Satisfaction & Loyalty Studies and Local Market Analysis, empower small business owners with the insights needed to thrive in competitive markets. We partner closely with you to ensure our research drives your business forward, aligning perfectly with your unique challenges and opportunities.

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Customer Satisfaction and Loyalty Studies

Understanding your customers' satisfaction levels can significantly impact your retention strategies and overall business growth. Our Customer Satisfaction & Loyalty Studies provide valuable feedback on what your customers love about your business and areas where improvements are needed. This insight helps you fine-tune your offerings and ensure that your customers remain loyal and engaged. Learn more about enhancing your customer relationships with our Customer Satisfaction & Loyalty Studies.
Local Market Analysis for Strategic Positioning
Navigating local markets requires a nuanced understanding of regional dynamics and consumer behaviour. Our Local Market Analysis service offers detailed insights into your specific market, helping you identify key opportunities for expansion and competitive advantages. This tailored approach is especially beneficial for small businesses looking to stand out in their local communities.
Leveraging Industry-Specific Insights
We understand that each industry has its unique challenges and opportunities. Our Industry-Specific Segmentation research allows small businesses to gain a deeper understanding of their sector's landscape, helping them to strategize more effectively and find their niche in the market.
Innovation and Product Development Support
For small businesses aiming to innovate, our NPD (New Product Development) & Innovation services provide critical support in the development of new products or services. By aligning market demands with your capabilities, we help ensure that your innovations are well-received and successful in the marketplace.
If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.
Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.
All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.
We look forward to chatting with you!
Get Started with Us Today


Luke
Sky
"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

Theo
e.on
"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

Doug
Confidential Client
"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

Murray
Nottingham University
"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Sebastian
NHS
"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Richard
Vodafone
"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

Rachael
Countrywide
"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

Amy
Febreze
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Susanne
Nescafe
"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

Richard
Confidential Client
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Richard
Solicitors Regulation Authority
"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."
125+ Reviews
Testimonials
What our clients say
We offer a comprehensive range of market research services, including but not limited to surveys, focus groups, product testing, online communities, in-depth interviews, and ethnographic studies. Our services are designed to cater to a variety of industries and research needs.
We adhere to strict quality control measures, including rigorous respondent screening, validation of data collection methods, and continuous monitoring of research processes. Our team comprises experienced researchers who use proven methodologies to ensure accurate and reliable results.
Absolutely. We specialise in creating customised research solutions that meet the unique requirements of different industries. Whether it's consumer insights, B2B research, or niche market analysis, we tailor our approach to suit your specific objectives and sector.
Our team has extensive experience across various industries, including retail, technology, healthcare, finance, and more. We have successfully executed projects for clients ranging from startups to multinational corporations, providing insights that drive strategic decisions.
We take data privacy and confidentiality very seriously. We comply with GDPR and other relevant data protection regulations. All respondent information is treated with the utmost confidentiality and is used solely for research purposes.
Our pricing is competitive and transparent. We offer various pricing models depending on the project scope, complexity, and duration. We provide detailed quotes and work with clients to find solutions that fit their budget and research needs.
We prioritise efficient project management to ensure timely delivery. Our team sets realistic timelines at the outset and keeps clients updated throughout the research process. We leverage the latest tools and technologies to streamline our work and meet deadlines.
Yes, we have a collection of case studies and client testimonials that demonstrate our expertise and the impact of our work. These are available upon request and showcase a variety of projects we’ve undertaken, both in the UK and internationally.
Our uniqueness lies in our tailored approach, global reach, and deep industry expertise. We combine traditional research methodologies with innovative techniques to deliver actionable insights. Our international network allows us to conduct research on a global scale.
Our research services provide you with an in-depth understanding of your market, customers, and competitors. This empowers you to make informed decisions, identify new opportunities, and develop strategies that are grounded in robust market intelligence.

















































