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Market Research Services

Concept Development (Logo, Idea, Name) & Testing
Quickly Test & Validate Your Business Names, Logos & Concept Ideas
Be confident in your ideas through validated research results from a reputable international market research agency.
Perfect for: Entrepreneurs | VC's, Angels & Syndicates | Business Incubators | Marketing & Creative Agencies | Branding & Design Agencies | Companies with Frequent New Product & Service Release Lifecycles.
LOW COST - £749 + VAT
SAME-DAY FEEDBACK.
CONFIDENTIAL NDA MANAGED & ASSURED.
Test Name or Brand or Concept or All Together (Same Price).
100 People from our Select, Screened & Continually Monitored Consumer Panel.
Quick & Easy Onboarding.
Hands-off, No Fuss, Fully Managed by Our Team.
Finally a way to have confidence in your ideas and know you've made the right decisions through market research consensus.
Approved Suppliers to:
End Clients:
Currently our idea testing service is utilised mainly by UK & US clients wanting to test their business name, logo and/or concept ideas through our dedicated feedback panel of either 100 UK Consumers or 100 US Consumers (we can also provide a mix of both where required).
We are expanding our panels all the time so if you have a particular country outside the UK or US that you’d like to test your idea on we can certainly accommodate these types of requests e.g. Sweden, Japan, China, Israel, Australia, or other country panels.
Our usual client base for idea testing is ideally suited to entrepreneurs, venture capitalists, business angels, investment syndicates, business incubators, marketing & creative agencies, branding & design agencies, or any large companies that have a high volume, fast pace, new product and service offering type model.
Clients - Who Typically Tests Ideas with Us?
Clients who wish to test an idea will experience a very efficient and simple onboarding process.
We pride ourselves on not being a self-serving platform and instead provide a highly personalised and hands-on expert service through our friendly and knowledgeable internal team.
In a nutshell, you tell us what you want to test, we tell you how we usually go about the process of testing (we have a tried and tested survey methodologies) and then we manage the whole process for you; from survey design & delivery, panel response management, through to final reporting.
Our team are happy to work via any and all communications methods including telephone calls, video chat, and/or email.
We generally operate on Greenwich Mean Time (GMT) 9am - 5pm when all our teams are in the offices, but for clients outside this time zone we can make specialist arrangements to ensure you can speak to us at any time that is convenient to you.
In a nutshell, in terms of your time, the whole onboarding process can take as little as 15 mins, and then we can just get on with the job and get those results to you within a 24 hour window.
Onboarding - What is the Onboarding Process?
Obviously one of the main concerns with testing ideas of any type are the protection of those ideas. To this end we take Non Disclosure Agreements (NDAs) very seriously.
Generally, not only will we sign a NDA with you as the clients but all our surveys are pre-programmed with a digital NDA which the respondent has to check and accept before they continue with the survey and assessment of the ideas proposed. Where required, we can also change these NDA scripts to your own preferred version.
Additionally, it should be noted that all our respondents are selectively screened and professionally verified by our internal teams, so not only do we record their agreement to an NDA - along with their associated IP address - but we also have their associated details. This means in the ‘extremely’ unlikely event of someone contravening their NDA agreement we have the information and means for a successful action to be taken against them.
NDA - How do you Protect my Ideas?
We advise to use our own surveys and question format, but are equally open to using your own survey and questions if you so prefer.
We can work with most survey technology solutions including 'LimeSurvey', ‘Qualtrics’, ‘Survey Monkey’, ‘Google Forms’, ‘Optimal Workshop’, ‘Qualaroo’ and many more.
The four types of idea testing survey include:
Name Testing
An example of the survey for testing names can be seen here.
Logo Testing
An example of the survey for testing logos can be seen here.
Concept Testing
An example of the survey for testing concepts can be seen here.
(All the Above) Testing
An example of the survey for testing all of the above including names, logos and branding in one go can be seen here.
Surveys - Types/Examples
The core of our business and our oldest most successful service has always been respondent selection & panel management; we’re basically ‘the’ experts in this area and we’ve got 1000s of clients that can attest to this fact. To that end, we really know our stuff when it comes to creating panels, and the ‘Ideas Panel’ used for this particular service is no exception.
At the moment, we have two dedicated idea testing panels, one for the UK and one for the US, both with 100+ (we always over-subscribe the panel to allow for contingency and attrition) panel respondents.
All of the respondents have been specially selected on a variety of factors, including assessment of their past interaction with us on our other market research projects across the years. Basically, we want to ensure that anyone taking a survey in the assessment of our clients’ business ideas/logos/concepts are fully invested and make considered responses (as opposed to blindly blasting through a survey without much thought). So not only do we have a very good relationship with them, but we also have supportive underlying technologies that - for example - report to us on how long an individual spends on a specific question (or set of questions) and thus continually monitor their interaction and assure us of their invested participation.
The Panel - How it’s Made Up and Managed
The final result deliverables come in the form of a spreadsheet (all the typical export types are available) with all the responses, which can easily be manipulated to tease out any further information or trends.
Should you need to present the findings to an investor or important stakeholders, we can as an extra service (as mentioned below) provide an executive report supporting findings.
All findings are backed by MRFGR as proof of professional validation.
Deliverables - How do I see the Results?
We know our express idea test concept is a very well received, tried and tested service, but we’re not restricted in how we execute this provision. Sometimes clients want something slightly different to the norm and in those instances we can certainly discuss and include these where applicable.
For example some clients request the following additional services/requirements:
Different countries other than the UK & US panels;
A mix of the UK & US panels (usually 50/50 split);
Additional country panels e.g UK, US and China.
More specialist panels e.g. UK Marketing Expert Panel, US Medical Panel, etc.
Additional questions to those advised via the standard Express service.
Different reports outputs;
And many more such change requests.
In these instances we can support nearly all requests but they will change the price and timings of the project. A quote can be easily provided on request.
Extras - What if I Need Something Slightly Different?
It should be noted that this is one of many of MRFGR’s market research services. Usually the idea testing service is used to get a very quick response on an early stage idea. In many instances the results of such a survey further highlight additional areas of research, or the results lead to the creation of a new product or service that at some point then requires additional qualitative and quantitative research to ensure the very best results amongst their target demographic (and ultimately to dramatically increase revenues). Such services can be seen linked below, but should you have any questions or queries about these services or you want to know how to get the most out of the market research process, please do not hesitate to contact us for some FREE NO OBLIGATION advice.
Continuing On - Further Qualitative & Quantitative Market Research.
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Get Started with Us Today
If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.
Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.
All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.
We look forward to chatting with you!


Luke
Sky
"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

Theo
e.on
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Doug
Confidential Client
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Murray
Nottingham University
"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Sebastian
NHS
"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Richard
Vodafone
"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

Rachael
Countrywide
"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

Amy
Febreze
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Susanne
Nescafe
"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

Richard
Confidential Client
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Richard
Solicitors Regulation Authority
"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."
125+ Reviews

















































