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 Blog Article 

Market Research through the Corona Virus

Recommended Market Research Methodologies during the Pandemic:


Work goes on as normal and will continue at MRFGR during the Corona outbreak. We’re still busy as usual with any offline / in-person research projects being continually managed and adapted according to the current situation with our teams easily & seamlessly working remotely without affecting service quality. Scroll down for more information on what we are doing to safeguard our clients, respondents and employees through these unprecedented times. If you have any additional concerns that aren't addressed here, then it's always best to contact a member of the MRFGR team directly and we'll do the best we can to assist you.

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End Clients:

As you can imagine, online surveys, web interviews, and any remote market research largely remains unaffected and most clients are opting to use these types of research methodologies in the current climate.


In-person / face-to-face market research such as focus groups, 1-2-1 / depth interviews and onsite usability sessions (as opposed to remote usability sessions) are - surprisingly given the current situation - still having an incredibly high turnout rate (95%+) with extremely low respondent drop outs / no-shows, however we feel this situation could change if the pandemic escalates so are currently advising that all face-to-face market research be moved to a remote methodology where possible to ensure that your projects continue to run smoothly and with minimal interruption.


For F2F sessions that do go ahead, we've employed a number of company-wide strategies to make sure everyone is as safe as they can be:


  • We will ask respondents during the recruitment phase whether they have visited any of the 'at risk' countries in the past 14 days, screening out those who have.

  • We will ask respondents during the recruitment phase if they are experiencing any symptoms (fever, cough), and again screen-out those that have.

  • Anyone booked in for the research will be sent guidelines on the illness which includes preventative measures and things to look out for. This will also ask that anyone who begins to experience symptoms, or has been in contact with a known carrier, to advise us immediately (so we can prevent their attendance and seek to replace them).

Changes to Research Methodologies

We value the safety of all our staff members, respondents and clients, so we're obviously making some changes to ensure that we all remain as healthy as we can be.


Firstly, allow us to reassure you that:


  • Our project managers and leadership team are holding daily meetings to assess the latest government updates so that we can ensure that the welfare of all our staff, respondents, and clients continue - and will always be - our number one priority throughout the situation.

  • MRFGR remains equipped to overcome any challenges your research project may be facing. We have vast experience in conducting research remotely - either via online surveys, online panels, audio/visual focus groups, tele/online depth interviews, so COVID-19 doesn't need to spell the end or postponement of your planned study.

  • We have taken steps to ensure that our employees can work safely from home while maintaining full connectivity and data security. Therefore, your communication with the MRFGR team will continue as normal and will not be affected.


If you have any queries or require feasibility and quotes for UK or International projects, please do not hesitate to contact the market research team here. Feasibility & quotes can usually be turned around within the hour (International requirements can sometimes be next day depending on time differences).

Safety and Ensuring a Smooth Workflow

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Get Started with Us Today

If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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Luke

Sky

"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

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Theo

e.on

"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

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Doug

Confidential Client

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

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Murray

Nottingham University

"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

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Sebastian

NHS

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

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Richard

Vodafone

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

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Rachael

Countrywide

"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

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Amy

Febreze

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Susanne

Nescafe

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

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Richard

Confidential Client

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Richard

Solicitors Regulation Authority

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

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