Market Research Services
(filtered by 'Type & Function')

Research support services provide a broad suite of solutions that facilitate the seamless execution of market research projects. This includes data processing, tabulation & analysis, fieldwork support, provision of moderators, and desk research. Other critical services are research planning & strategy, research report writing, transcription & translation, and viewing facilities. Each service plays a vital role in ensuring that research projects are well-planned, efficiently executed, and accurately analysed, laying the groundwork for insightful decisions and strategies.

Syndicated surveys provide extensive data on specific topics or industries, shared among multiple clients. They offer comprehensive insights with cost-sharing, regular updates, and benchmarking opportunities, helping businesses gain deep, actionable insights without bespoke research costs.

Research Planning & Strategy involves creating a detailed roadmap to guide business decisions based on data and insights. Key elements include developing a tailored research plan that aligns with specific business goals, using a variety of data collection methods to gather robust and reliable data, and conducting thorough analysis to identify trends and opportunities. The insights gained are then translated into actionable strategies to drive business growth. Continuous monitoring and adaptation ensure the business remains responsive to changing market conditions, helping to maintain a competitive edge. This comprehensive approach is essential for making informed and strategic business decisions.

Unlock the power of sentiment analysis to understand public opinion and emotion across social media and the web. Our service deciphers nuanced feelings from online content, helping you enhance customer relationships and optimise your digital strategy. Discover real-time insights into how your audience feels about your brand, enabling you to make informed decisions that drive engagement and growth. Let us help you turn digital noise into actionable intelligence.

Discover where and how consumers really focus their attention. Eye tracking technology uses advanced sensors to monitor gaze and eye movement, offering precise insights into user engagement and behaviour. Ideal for enhancing website usability, product packaging, and advertising effectiveness, our eye tracking service provides a deeper understanding of consumer interactions, helping you make data-driven decisions that captivate and convert.