Market Research Services
(filtered by 'What the Focus is On')

Delve into the essence of what makes customers stick with your brand. Our Brand Loyalty & Engagement Research uncovers deep insights into customer motivations, measures engagement levels, and crafts strategies to enhance loyalty. Stay competitive with our comprehensive analysis and foster a connection that turns casual buyers into lifelong advocates. Discover the power of true customer commitment.

Explore Lifestyle Segmentation Research: Discover how deep insights into consumer lifestyles can transform marketing strategies. Our service goes beyond demographics to analyse everyday choices and values, enabling brands to connect authentically and engage more effectively with their target audience. Harness targeted, impactful marketing with precision-driven data.

Discover essential consumer insights with our Shopper Research services through Accompanied Shops and Intercepts. Experience real-time observations and gather direct feedback by walking with customers or conducting quick, on-the-spot interviews. These methods provide deep insights into consumer behaviour, preferences, and immediate reactions, helping refine your marketing strategies and enhance the overall shopping experience. Opt for a detailed understanding of your market with our tailored shopper research approach.

Our New Product Development & Innovation services equip businesses to navigate market complexities and launch products that resonate with consumers. We provide comprehensive support from assessing market viability and gathering consumer insights to strategic marketing and ongoing product refinement. With our expert guidance, turn your ideas into successful market realities.

Connect with verified and enthusiastic patients. One of the most crucial factors of a successful clinical trial is the recruitment and retention of the participants. MRFGR specialise in participant recruitment and can offer you a seamless and stress-free approach to accessing, recruiting and retaining a wide variety of patients - so you can avoid any unwanted delays to your study.

Vox pops, derived from "vox populi" meaning "voice of the people," are engaging video interviews that capture spontaneous public opinions in their natural settings. They are vital for market research, offering authentic insights by conducting interviews in relevant environments like streets or cafes. These videos are valuable not only for gathering data but also for enhancing marketing strategies and training programs, providing real-life examples and feedback that align with company values and consumer perceptions.

Hear your customer’s voice. Online surveys are a vital resource when it comes to understanding your customer’s motivations and evaluating your performance. In short, they provide useful insights that you can act upon to effectively boost sales and exponentially increase business growth. Knowing what your customer thinks, wants, needs, and everything in-between has never been more vital than it is today. Knowing these few, simple things can be the difference between a booming, successful business and one that struggles to meet targets. We can help you get there.

Deliberative research combines consultation and research, enabling informed decision-making on complex issues through structured workshops or forums. This method equips participants with extensive information and expert insights for thorough discussion and robust conclusions. Key benefits include comprehensive informed decisions, enhanced community engagement, and the incorporation of diverse perspectives.