Market Research Services
(filtered by 'What the Focus is On')

Discover the power of Cultural & Ethnic Market Research with our expert services. We provide deep insights into diverse communities, enabling your brand to engage authentically and effectively. Our tailored methodologies capture nuanced consumer behaviours and preferences, empowering you to create inclusive and resonant marketing strategies. Partner with us to unlock the potential of a culturally diverse marketplace.

Maximise your website's potential with our UX & Web Usability services. We specialise in enhancing user satisfaction through intuitive design, thorough usability testing, and ongoing optimization. Our approach is centred on understanding user needs, refining user interfaces, and ensuring seamless interactions. Elevate your digital presence and convert visitors into loyal customers with a website that's not only visually appealing but also exceptionally user-friendly.

Our comprehensive survey services provide valuable insights into consumer behaviours, preferences, and opinions. We offer customised solutions in various formats, including online, face-to-face, and telephone. Advanced analytics and strategic techniques ensure high response rates and accurate, actionable data.

B2C Consumer Panel Insights provides valuable understanding of consumer behaviours, preferences, and trends. Leveraging our extensive panel of respondents, you can drive business decisions and strategies with precise, actionable data. Stay competitive by making informed choices based on the latest consumer insights.

Audience research is crucial for customizing marketing efforts to match the specific needs of your target market. It combines qualitative and quantitative methods to gather detailed insights into consumer behaviors and preferences. Effective audience research ensures marketing strategies are resonant and aligned with customer expectations. The continuous adaptation to market trends through audience research helps businesses stay competitive and responsive, turning challenges into opportunities for growth.

We have been conducting market research focus groups for years. We help with 'all' parts of the process. Throughout MRFGR's history, we have assisted in creating and managing hundreds of focus groups, at all different stages in their life cycle - whether managing a focus group from concept, recruiting participants only, or picking up the slack at the tail end of the project, and helping to boost respondent numbers where other companies have failed. This means that we are well-prepared to help with all of your focus group needs, wherever you need us. Update: 01/05/2020 - Since the Covid-19 / Corona Crisis clients can now also conduct their focus groups remotely - see info on remote focus groups here.

Discover the power of Industry-Specific Segmentation to sharpen your market focus and tailor your strategies effectively. By dissecting industries into distinct segments, you can unveil tailored opportunities, enhance product alignment, and drive targeted marketing efforts. Our expert approach combines in-depth analysis with strategic insights to deliver results that resonate with each unique industry. Transform your business strategy with precision and insight by embracing industry-specific segmentation.

Participatory Research (PR) is a collaborative method where participants are actively involved in all stages of the research process. By fostering community engagement and shared decision-making, PR ensures the research is relevant and actionable. This approach helps empower local communities, balances power dynamics, and promotes social equity. PR's iterative cycle of reflection and action refines outcomes through continuous community feedback. Additionally, it can influence policy and practice by providing unique insights that inform and adjust policy frameworks. PR also extends transnationally, building networks for addressing global challenges.