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Below are 'all' our Frequently Asked Questions.

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Brand Research

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Brand Research - What deliverables are produced?

Deliverables include brand equity scores, perception maps, and strategic recommendations.

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Brand Research

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What deliverables come from brand research?

Deliverables include dashboards, segmentation of brand users vs non-users, perceptual…

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Brand Research

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What industries use brand research?

FMCG, healthcare, finance, retail, and technology are common sectors.

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Brand Research

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What is brand research in market research?

Brand research explores perceptions, awareness, associations, and positioning of a…

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Brand Research

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What is brand research?

Brand research studies consumer perceptions, associations, and experiences with a…

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Brand Research

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What is the difference between brand tracking and brand research?

Brand tracking monitors performance over time, while brand research provides…

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What methods are used in brand research?

We use surveys, focus groups, ethnography, and digital analytics.

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Brand Research - What outcomes can businesses expect?

Brand research strengthens positioning, improves communications, and drives growth.

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Approved Institutional Suppliers to

We are approved suppliers to 100s of well known institutions. A small sample are show below.

Clients

We work with 1000s of end-clients. A small sample are shown below.

city-Westminster.avif
uni-cambridge.avif
haringey.avif
shelter.avif
uni-london.avif
LSE.avif
NEL.avif
nhs.avif
naturalHistory.avif
uni-leeds.avif
aston-university.avif
university-of-bristol.avif
policeFoundation.avif
wageningen-university-and-research.avif
uni-lincoln.avif
university-of-sheffield.avif
newcastle-university.avif
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deezer.avif
airwick.avif
tesco.avif
tate.avif
hitachi.avif
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taiko.avif
nespresso.avif
beavertown.avif
rubicon.avif
dext.avif
iron-bru.avif
heathrow-express.avif
lyle-and-scott-seeklogo.avif
gousto.avif
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