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policeFoundation.avif
sky.avif
lyle-and-scott-seeklogo.avif
shelter.avif
tesco.avif
newcastle-university.avif
airwick.avif
city-Westminster.avif
beavertown.avif
nhs.avif

Below are 'all' our Frequently Asked Questions.

FAQs

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Concept Development (Logo, Idea, Name) & Testing - What deliverables are produced?

Deliverables include concept scores, diagnostic feedback, and optimisation recommendations.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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What industries use concept testing?

It is widely used in FMCG, technology, healthcare, and financial…

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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What is concept development in market research?

It involves creating and refining new ideas such as logos,…

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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What methods are used in concept testing?

We use surveys, focus groups, eye tracking, and conjoint analysis.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Consumer Insights - What outcomes can I expect?

Concept development and testing reduce risk, increase appeal, and improve…

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Why is concept testing important?

It ensures ideas resonate with the target audience and reduces…

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Consumer Insights

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Can consumer insights improve marketing ROI?

Yes. They help tailor strategies to consumer needs, increasing effectiveness.

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Consumer Insights

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Do consumer insights go beyond data?

Yes. Insights combine data with interpretation to reveal underlying motivations…

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Approved Institutional Suppliers to

We are approved suppliers to 100s of well known institutions. A small sample are show below.

Clients

We work with 1000s of end-clients. A small sample are shown below.

city-Westminster.avif
uni-cambridge.avif
haringey.avif
shelter.avif
uni-london.avif
LSE.avif
NEL.avif
nhs.avif
naturalHistory.avif
uni-leeds.avif
aston-university.avif
university-of-bristol.avif
policeFoundation.avif
wageningen-university-and-research.avif
uni-lincoln.avif
university-of-sheffield.avif
newcastle-university.avif
waitrose.avif
warburtons.avif
virgin-media.avif
tilda.avif
deezer.avif
airwick.avif
tesco.avif
tate.avif
hitachi.avif
Ocado.avif
taiko.avif
nespresso.avif
beavertown.avif
rubicon.avif
dext.avif
iron-bru.avif
heathrow-express.avif
lyle-and-scott-seeklogo.avif
gousto.avif
Majestic-Wine.avif
batOutOfHell.avif
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