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Below are 'all' our Frequently Asked Questions.

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Customer Segmentation

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Customer Segmentation - How often should segmentation be updated? (2)

Segmentation should be refreshed every few years as behaviours evolve.

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Customer Segmentation

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Customer Segmentation - What deliverables are produced?

Deliverables include segment profiles, personas, and activation strategies.

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Customer Segmentation

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What deliverables are provided from segmentation studies?

We provide detailed segment profiles, personas, strategic recommendations, and activation…

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Customer Segmentation

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What industries benefit most from segmentation?

All industries benefit, from FMCG and retail to healthcare and…

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Customer Segmentation

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Customer Segmentation - What is customer segmentation in market research?

It divides customers into groups based on shared characteristics such…

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Customer Segmentation

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Customer Segmentation - What is customer segmentation in market research? (2)

Customer segmentation is the process of dividing a market into…

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Customer Segmentation

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What is the difference between segmentation and targeting?

Segmentation groups customers, while targeting applies strategies to those groups.

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Customer Segmentation

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Customer Segmentation - What methods are used in segmentation research?

We use statistical techniques such as cluster analysis, factor analysis,…

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We work with 1000s of end-clients. A small sample are shown below.

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

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