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Below are 'all' our Frequently Asked Questions.

FAQs

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Lifestyle Segmentation

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How does lifestyle segmentation differ from demographic segmentation?

It focuses on values and interests rather than age or…

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Market Research - B2B & B2C

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What is B2B and B2C market research?

B2B research studies businesses as customers, while B2C research studies…

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Market Research - B2B & B2C

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Why is B2B research different from B2C?

B2B decisions involve multiple stakeholders and longer cycles, while B2C…

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Market Research - B2B & B2C

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What methods are used in B2B research?

We use depth interviews, surveys, panels, and industry analysis.

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Market Research - B2B & B2C

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What methods are used in B2C research?

We use surveys, focus groups, ethnography, and behavioural tracking.

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Market Research - B2B & B2C

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Do you conduct international B2B and B2C research?

Yes. We manage projects globally with cultural adaptation.

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Market Research - B2B & B2C

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Market Research - B2B & B2C - What deliverables are provided?

Deliverables include segmentation, trend analysis, and strategic recommendations.

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Market Research - B2B & B2C

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How does B2B research support strategy?

It informs product development, pricing, and go-to-market strategies.

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Approved Institutional Suppliers to

We are approved suppliers to 100s of well known institutions. A small sample are show below.

Clients

We work with 1000s of end-clients. A small sample are shown below.

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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