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Below are 'all' our Frequently Asked Questions.

FAQs

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TAGs

Client Question

Customer Segmentation

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What is the difference between segmentation and targeting?

Segmentation groups customers, while targeting applies strategies to those groups.

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Client Question

Customer Segmentation

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CX / Customer Experience - What outcomes can I expect?

Segmentation improves targeting, product-market fit, and customer engagement.

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Client Question

Consumer Panels (General)

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Consumer Panels (General) - What are consumer panels in market research?

Consumer panels are groups of individuals who agree to provide…

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CX / Customer Experience

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CX / Customer Experience - Why is CX research important? (2)

It identifies pain points, improves service delivery, and enhances long-term…

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Client Question

CX / Customer Experience

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What methods are used in CX research?

We use surveys, mystery shopping, customer journey mapping, and digital…

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CX / Customer Experience

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Can CX research be applied to B2B as well as B2C?

Yes. CX research is valuable for both consumer and business-to-business…

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CX / Customer Experience

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How do you measure customer experience?

Metrics include Net Promoter Score (NPS), Customer Satisfaction (CSAT), and…

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CX / Customer Experience

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Do you conduct international CX research?

Yes. We measure customer experience across multiple countries with cultural…

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Results

Approved Institutional Suppliers to

We are approved suppliers to 100s of well known institutions. A small sample are show below.

Clients

We work with 1000s of end-clients. A small sample are shown below.

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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