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airwick.avif
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Below are 'all' our Frequently Asked Questions.

FAQs

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Client Question

Competitor Analysis

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Concept Development (Logo, Idea, Name) & Testing - What outcomes can I expect?

Competitor analysis strengthens strategy, positioning, and decision-making.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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What is concept development in market research?

It involves creating and refining new ideas such as logos,…

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Why is concept testing important?

It ensures ideas resonate with the target audience and reduces…

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Concept Development (Logo, Idea, Name) & Testing

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What methods are used in concept testing?

We use surveys, focus groups, eye tracking, and conjoint analysis.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Do you test logos and brand names?

Yes. We evaluate recognition, clarity, appeal, and associations.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Can concept testing include multiple alternatives?

Yes. Concepts are often tested against each other and against…

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Do you conduct international concept testing?

Yes. We adapt materials for cultural relevance across markets.

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Client Question

Concept Development (Logo, Idea, Name) & Testing

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Concept Development (Logo, Idea, Name) & Testing - What deliverables are produced?

Deliverables include concept scores, diagnostic feedback, and optimisation recommendations.

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Approved Institutional Suppliers to

We are approved suppliers to 100s of well known institutions. A small sample are show below.

Clients

We work with 1000s of end-clients. A small sample are shown below.

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policeFoundation.avif
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uni-london.avif
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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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