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Concept Development (Logo, Idea, Name) & Testing

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How long does concept testing take?

Projects can run from a few days to several weeks…

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What industries use concept testing?

It is widely used in FMCG, technology, healthcare, and financial…

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How does concept testing link to innovation?

It ensures new products and campaigns are built on consumer-driven…

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Consumer Insights - What outcomes can I expect?

Concept development and testing reduce risk, increase appeal, and improve…

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What are consumer insights in market research?

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

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