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Vox Pops

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What are vox pops in market research?

Vox pops are short video interviews with members of the…

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Technological & Innovative Research Methods

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Why are innovative methods important in market research?

They provide faster, more accurate, and often more engaging ways…

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What examples of innovative research methods do you use?

Examples include mobile ethnography, eye tracking, virtual reality testing, and…

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Do innovative methods replace traditional research?

No. They complement traditional approaches by adding new layers of…

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Can innovative methods support global studies?

Yes. Digital platforms enable research across multiple countries in real…

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What deliverables are provided from innovative methods?

Deliverables include digital dashboards, video outputs, predictive models, and interactive…

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

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