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Market Research Services

Advertising Effectiveness Research

Advertising Effectiveness Research helps brands determine if their marketing efforts are truly resonating with the target audience and generating the desired outcomes. This service provides an in-depth analysis of your advertising campaigns to pinpoint their strengths and weaknesses, offering valuable insights to boost your return on investment and refine future strategies. Whether it’s a digital campaign or a traditional media blast, understanding how your ads perform is crucial to maximising efficiency and effectiveness.

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Measuring the effectiveness of your advertising is not just about tracking exposure or counting clicks. It’s about understanding how your advertising influences perceptions, behaviours, and ultimately, consumer decisions. By evaluating how well your ads reach and impact your target audience, you can make informed adjustments that enhance your marketing impact and drive more focused, cost-effective campaigns.

Why Measure Ad Effectiveness?

Our approach combines cutting-edge tools and methodologies to provide a comprehensive evaluation of your advertising campaigns. We use a mix of quantitative data, such as reach and frequency metrics, and qualitative insights from consumer surveys and focus groups. This dual approach allows us to gauge not only the visibility of your ads but also their effectiveness in conveying the intended message and evoking the desired response.

How We Determine Ad Success

We focus on metrics that offer real insights into the effectiveness of your advertisements. These include brand recall, audience engagement, conversion rates, and overall ROI. Our bespoke analytic tools help pinpoint which aspects of your campaign are working and which need refinement, enabling you to allocate your marketing budget more effectively and boost the overall performance of your campaigns.

Key Metrics for Tracking Advertising Performance

Leverage our findings to supercharge your future advertising strategies. With detailed analysis and actionable insights, we help you not only understand the impact of your current campaigns but also plan more effective future promotions. By identifying successful elements and areas for improvement, we guide you towards advertising that not only reaches but resonates with your target audience, ensuring every penny of your advertising spend works harder for you.

Enhancing Your Advertising Strategy with Our Insights

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Get Started with Us Today

If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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Luke

Sky

"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

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Theo

e.on

"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

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Doug

Confidential Client

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

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Murray

Nottingham University

"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

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Sebastian

NHS

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

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Richard

Vodafone

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

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Rachael

Countrywide

"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

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Amy

Febreze

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Susanne

Nescafe

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

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Richard

Confidential Client

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Richard

Solicitors Regulation Authority

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

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