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Market Research Services

Desk Research

Desk Research involves the systematic gathering and synthesising of existing data from secondary sources. This method is a cornerstone of market intelligence, offering comprehensive insights without the expense of fieldwork. Whether you're evaluating market trends, competitor strategies, or consumer behaviour, our Desk Research services provide a cost-effective solution to inform your business decisions and strategic planning.

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End Clients:

Utilising existing information, Desk Research offers a rapid, cost-efficient approach to gaining insights. It’s ideal for:

  • Understanding Broader Trends: Analyse industry reports, market forecasts, and academic publications to grasp macro-level changes influencing your sector.

  • Competitor Analysis: Gather competitive intelligence by reviewing public records, financial statements, and marketing materials to benchmark your operations against key players.

  • Consumer Insights: Tap into existing studies, surveys, and social media data to understand customer preferences, satisfaction levels, and demand patterns.

Benefits of Desk Research

At MRFGR, we use a refined methodology that ensures comprehensive coverage of relevant topics:

  • Data Curation: We meticulously select sources that are credible and relevant to your specific needs, ranging from academic databases to industry-specific reports.

  • Analytical Rigour: Our team employs advanced analytical techniques to interpret data, ensuring you receive insights that are both accurate and actionable.

  • Reporting and Visualization: We deliver insights in formats that are easy to understand, from detailed reports to dynamic visualisations, helping you to grasp complex data at a glance.

Our Approach to Desk Research

Every business is unique, and so is our approach to Desk Research. We offer tailored services that align with your specific research objectives:

  • Targeted Industry Insights: From technology to healthcare, we provide specialised reports that delve deep into your industry.

  • Market Entry Analysis: Assess the viability of new markets with data on regulatory landscapes, economic conditions, and entry barriers.

  • Product Research: Leverage existing consumer data and past studies to gauge the potential success of new products or improvements to existing ones.

Customised Solutions

Choosing MRFGR for your Desk Research needs means partnering with experts who are dedicated to your success:

  • Expert Team: Our researchers are skilled in the latest techniques and tools in market research.

  • Speed and Efficiency: We understand the value of timely information and strive to deliver insights quickly to keep you ahead.

  • Client-Centric Service: We are committed to understanding and meeting your needs, ensuring that our research aligns perfectly with your strategic goals.

Why Choose Us?

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Get Started with Us Today

If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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Luke

Sky

"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

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Theo

e.on

"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

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Doug

Confidential Client

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

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Murray

Nottingham University

"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

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Sebastian

NHS

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

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Richard

Vodafone

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

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Rachael

Countrywide

"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

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Amy

Febreze

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Susanne

Nescafe

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

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Richard

Confidential Client

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Richard

Solicitors Regulation Authority

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

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