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Market Research Services

NPD (New Product Development) & Innovation
New Product Development (NPD) & Innovation services are crucial for businesses aiming to stay competitive in rapidly changing markets. This process involves transforming a promising idea into a marketable product, ensuring it not only meets but anticipates consumer demands. Whether you're refining an existing product or launching a completely novel one, our NPD & Innovation expertise will guide your journey from concept to customer.
Approved Suppliers to:
End Clients:
Before a single prototype is built, understanding the market viability of your product is essential. We delve into market trends, consumer behaviour, and competitive landscapes to evaluate the potential success of your product idea. This strategic insight helps prevent costly missteps and positions your product for optimal market entry.
Understanding Market Viability
At the heart of successful new products is a deep understanding of consumer needs and preferences. Our approach focuses on gathering and analysing detailed consumer feedback through various innovative methodologies. From focus groups to online surveys, we ensure your product design resonates with your target audience, enhancing usability and appeal.
Consumer-Centric Product Design
Launching a new product goes beyond its physical attributes; it's about creating a compelling story that speaks to the heart of the consumer. We assist in crafting powerful marketing messages and selecting the right channels to reach your audience effectively. Our strategic positioning ensures your new product makes a strong impact from the outset.
Strategic Positioning and Marketing
Innovation doesn't stop at launch. We provide ongoing support to refine and adapt your product based on real-world feedback and evolving market conditions. Our iterative process ensures your product continues to meet customer expectations and adapts to technological advancements, keeping you ahead in the game.
Ongoing Innovation and Iteration
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Get Started with Us Today
If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.
Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.
All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.
We look forward to chatting with you!


Luke
Sky
"Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!"

Theo
e.on
"We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future."

Doug
Confidential Client
"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

Murray
Nottingham University
"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Sebastian
NHS
"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Richard
Vodafone
"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

Rachael
Countrywide
"The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups."

Amy
Febreze
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Susanne
Nescafe
"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

Richard
Confidential Client
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Richard
Solicitors Regulation Authority
"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."
125+ Reviews

















































