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Below are our b2b & b2c market research services.

Market Research Services (B2B & B2C)

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Delve into the essence of what makes customers stick with your brand. Our Brand Loyalty & Engagement Research uncovers deep insights into customer motivations, measures engagement levels, and crafts strategies to enhance loyalty. Stay competitive with our comprehensive analysis and foster a connection that turns casual buyers into lifelong advocates. Discover the power of true customer commitment.

Brand Loyalty & Engagement Research

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Explore Lifestyle Segmentation Research: Discover how deep insights into consumer lifestyles can transform marketing strategies. Our service goes beyond demographics to analyse everyday choices and values, enabling brands to connect authentically and engage more effectively with their target audience. Harness targeted, impactful marketing with precision-driven data.

Lifestyle Segmentation

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Discover essential consumer insights with our Shopper Research services through Accompanied Shops and Intercepts. Experience real-time observations and gather direct feedback by walking with customers or conducting quick, on-the-spot interviews. These methods provide deep insights into consumer behaviour, preferences, and immediate reactions, helping refine your marketing strategies and enhance the overall shopping experience. Opt for a detailed understanding of your market with our tailored shopper research approach.

Shopper Research - Accompanied Shops & Intercepts

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Our New Product Development & Innovation services equip businesses to navigate market complexities and launch products that resonate with consumers. We provide comprehensive support from assessing market viability and gathering consumer insights to strategic marketing and ongoing product refinement. With our expert guidance, turn your ideas into successful market realities.

NPD (New Product Development) & Innovation

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Vox pops, derived from "vox populi" meaning "voice of the people," are engaging video interviews that capture spontaneous public opinions in their natural settings. They are vital for market research, offering authentic insights by conducting interviews in relevant environments like streets or cafes. These videos are valuable not only for gathering data but also for enhancing marketing strategies and training programs, providing real-life examples and feedback that align with company values and consumer perceptions.

Vox Pops

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

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